PEOPLE, PLANET, PROFIT

We enhance more than the bottom line. Fulcrum Creatives is convinced that your business and ours can make money by doing good.

The bottom line, to us, equals people, planet and profit. Our intent is to stand apart from the commercialism and consumerism plaguing homogenized marketing and graphic design efforts. The ultimate outcome for clients is an expansive view that ensures both the quality of our creative work and a comprehensive aligning of your messages to wholly meet your customers.

Affect

DOUBLE BOTTOM LINE / CONVERGENCE

Doing great work to benefit our clients and the community is at the center of what we do. Getting there takes focus. Experience tells us that the combination of creativity and strategy has the power to influence change.

Some of our personal time and volunteer efforts are given on behalf of: ROY G BIV, Local Matters, Bike the Cbus, American Community Gardening Association’s (ACGA) Gears & Gardens.

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Our work with Local Matters and Children’s Hunger Alliance exemplifies how creativity and strategy produce measurable results.

Local Matters wanted to be positioned as a resource for fresh, local, foods. We developed the web site and identity to give Local Matters a professional customer impression, and developed the Fresh Connect resurant and store directory to direct customers directly to the businesses. The strategy and design implemented in the Local Matters project has increased PR attention, increase volunteer and donor involvement, and provided an easier avenue to describe the organization when applying for grants and funding.

Children’s Hunger Alliance required a cost effective and efficent project. We audited their existing printed materials and redesigned them, taking into account overall cost and application. As a result of thoughtful and efficent design and strategy, CHA's printing costs were decreased, and the printing timeline was condensed to take advantage of efficiencies in production.

PEOPLE, PLANET, PROFIT

Affect

DOUBLE BOTTOM LINE / CONVERGENCE

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THE CREATIVES