April 2010

It has been a busy 2010 so far for Fulcrum Creatives, we hosted a party for our friends, family, and valued clients. We have sponsored a variety of events and causes, from The Update Earth Day celebration, to Yay Bike's Bike to Work Challenge. And, we have welcomed new clients and more work from existing clients.

As you have hopefully noticed, we also launched our new web site! If you haven't had a chance to look around, visit our portfolio page (create) and see some of our recent work. Since we now have an official portfolio area, we will be transitioning this blog section to a more casual and social tone. We're planning on keeping you up to date on our clients, projects, goals, and how we feel about what's going on in the world around us. It should be a fun time, so be sure to check back in the future.

If you are a Columbus resident, hopefully you have noticed Yay Bikes!' Bike to Work Challenge materials going up around the city or online. Yay Bike's is a local non-profit that promotes a mode shift from driving and other modes of transport to bicycle, as well as creating resources to ease this transition. Every year Yay Bikes! organizes the Bike to Work Challenge, a friendly competition among employer-based teams in Central Ohio to determine which can achieve the highest bicycle mode share. Bike to Work Challenge has been a really fun project for us. Our sponsorship included a web site design, a sponsorship packet, posters, and promotional videos. Jason Moore took charge of logo design with a hand drawn banner presentation; take a look at the top of this post.

Liz Samuelson led the sponsorship packet design; check out our portfolio entry for images.

Jason and Liz both worked on the web site design, now live at biketoworkchallenge.com. Development of the web site was completed by Yay Bikes! member and talented programmer, Michael Reed.

Our new intern, Ellen Schulte, a very talented graduating senior from CCAD, designed the posters.

Finally, Taylor Kruse completed a Star Wars inspired teaser video and informative video segment on the Bike to Work Challenge.

All of the Bike to Work Challenge materials included images from a photoshoot we hosted in The Sandbox. We asked commuting cyclists from around the city to stop in on their commute home from work and be photographed. Check out the album of some of Jason and Liz's images on Yay Bikes! facebook page.

We love working on projects that allow us to cross over into multiple mediums and create integrated campaigns and materials. Get ahold of us if you would like to see something like this for your business or organization!