June 2010
We were delighted when Columbus, Ohio festival, Comfest, approached us this year about designing a small card with the goal of attracting more volunteers to the event. In the past, the cards were simple and utilitarian but did not speak to the playful spirit of the festival. Additionally, our client was limited by the quantity they could produce due to the higher costs associated with using a retail chain as a print vendor. As a solution, Fulcrum Creatives came up with a more exciting design that incorporated their environmental ethics and gave them more bang for their buck.
Keeping environmental impact, cost, and overall efficency in mind, we implemented a few solutions to reach their goals. We chose to use a regional printer, Richardson's, allowing an increase in the quantity and quality of the print job while simultaneously decreasing cost. Our design intern, Ellen, created a whimsical piece using a single, oh-so-tasty, metallic pantone color; we never get to use those enough. Finally, the project is printed on remnant paper, excess from other projects that would have otherwise gone to waste, donated from the paper company RIS Paper.
We came up with a design solution that fits The Community Festival's needs, budget, and values — while simultaneously aligning with ours. Fulcrum Creatives is happy to give back to the "party with a purpose!"
How can Fulcrum Creatives help you incorporate sustainability into your marketing materials?
For more ideas on how to think differently about your marketing materials, check out this great article from the AIGA Center for Sustainable Design.
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City Year's Columbus branch, a nonprofit service organization, is a valued client of ours. When they asked us to help create banners for their annual Starry Starry Night fundraiser event, we were happy to apply multiple mediums to meet their goals. Fulcrum Principal, Jason Moore, and Marketing Coordinator, Taylor Kruse visited the City Year offices in Downtown Columbus for an on-site photo and video shoot. The City Year offices feature a large warehouse style space, with an impressive skylight that created the perfect venue for our mobile studio set-up.
The images we shot were used in creation of a series of large banners for the fundraiser. Each image of the volunteers, in their easily identifiable red jackets was paired with a quote or phrase and printed onto a vinyl banner at larger than life size, creating a professional and impressive addition to the event venue for the night of the fundraiser.
Check out our portfolio entry on this project for more images, and the video we produced!
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