Where Business Goes, a Smart Brand Follows
March 23, 2011
How some big business decisions sparked Jobes Henderson’s total brand overhaul
Challenge
When engineering firm Jobes Henderson knocked on Fulcrum
Creatives’ door, they were on the forefront of some big
changes—including shifts in ownership and management. Poised and ready
for the operational changes, they still had questions about if and how
their brand should change alongside their business.
Solution
Our answers to those lingering questions were resolute: “Yes.”
And “Let’s go.” We saw big opportunities for Jobes Henderson—to revive a
long-outdated identity, celebrate a rich family history and legacy of
personal service, and highlight the firm’s progressive vision for the
future of engineering. Extensive stakeholder research and brand strategy
provided a solid basis for the creative development of a new photo
library, website, and collateral system.
Impact
Jobes Henderson’s CEO Jim Van Ostran said it best: “We’re based in
small-town Newark, Ohio, but we’re not a small-time engineering firm.
We’ve grown tremendously since our first clip art logo was created years
ago. Our brand now reflects who we are, who we want to be, and what
we’re capable of.” Not to mention, Jobes Henderson received multiple
awards for its new website, including third place for the national
ZweigWhite Marketing Excellence Award.
For more information on Jobes Henderson view out portfolio entry on the project!
