A brand is more than a logo or tagline. It’s the emotional and intellectual relationship you share with your audience.
That’s why we begin by digging deep to understand who you are at your core and what resonates with your audience.
Then, we bridge the two—creating a meaningful, memorable connection between your brand and the people you’re speaking to.
Athens. Yellow Springs. Santa Fe. What do these places have in common? They’ve all
been home to Liz Samuelson—and shaped her outlook on design, community, and the
inspiring intersection of the two. As each city opened its doors to her, Liz discovered
the satisfaction of returning the favor, channeling her design and photography skills to
advance causes that improve people’s lives and communities.
After years of navigating the industry as a socially-motivated independent designer, Liz
landed as principal at Fulcrum Creatives with a bold ambition: to build a business model
that gives back—aesthetically and practically. She’s our resident risk-taker, never afraid
to ask about a project (or community initiative), “What if we did it this way instead?” An
art school veteran, she’s a pro at brand critique—and gets energy from sitting around a
table covered in sketches for a down-and-dirty exercise in collaboration.
Jason Moore answers to “designer,” but “artist” will land you...
|
Athens. Yellow Springs. Santa Fe. What do these places have in...
|
How did Taylor learn to manage complex client projects with ease and...
|
Few creatives pack both a visual and verbal punch. But Sami’s special...
|