Creativity has communicated complex ideas for centuries.
When used in a strategic and calculated manner, it builds the basis of a strong brand – one that is clear and consistent. It pulls your organization up from a crowd of competition, giving it a platform from which to be heard. Once above the noise it is easier to communicate your organization’s goals, products or services and connect to your audience on an emotional level.
What we did: Indentity, Design, Video
How We Roll is a unique cyclist outreach campaign developed by Bike OSU to foster a positive bike culture on campus, ensure that everyone can ride with confidence and eliminate bike/car crashes in the university area. The campaign features a mass media onslaught, community building events, loads of freebies and super fun free bicycle tours of Campus, the Short North and Downtown Columbus. Fulcrum Creatives designed the identity, print documents, web site, and performed video production duties for the How We Roll campaign.
Columbus Food Adventures
Homeport
Jobes Henderson & Associates
Local Matters
Middle West Spirits
Ohio Wetlands Foundation
Park City School of Wine
ROY G BIV
Tipping Point Energy
Bike to Work Challenge
CCAD
Children's Hunger Alliance
City Year Starry Starry Night Fundraiser Banners
Columbus Medical Association Foundation
Earth Day 2009
Everything Lost
Fulcrum Creatives Brand
How We Roll
Local Matters - Food Matters
Various Logos & Identity
Various Logos & Identity 2
Park City School of Wine
Riffe Gallery
ROY G BIV Image Ohio 2010
OSU Press
